Tuesday, January 27, 2009

An example of an E-Commerce success and its causes


A successful implementation of e-commerce company we have chosen is CrazedPaintball from United States. The company business is to sell paintball sports utilities to the sport enthusiasts either amateurs or professionals. The shop was operated in 2004 by Ryan Caberra who was a 22 year old entrepreneur. Ryan had always wanted a website that is easy to navigate and understand. To make the purchasing easy and time saving, Ryan added a shopping cart which is also user-friendly to customers who intend to purchase the goods online. CrazedPaintball’s shopping cart is advanced from other business’s because it has many tools that others do not have.

Other than that, to make the business more exposed to public through online Ryan added link advertising in his website. This method has generated more traffic through important sites like search engines. CrazedPaintball also know their target audiences right by targeting those who love shooting games such as Counter Strikes and Medal of Honour. Ryan post the advertise on some hot shooting game forum to attract customers to have a view on CrazedPaintball website.

Other tools Crazed Paintball involved in are Monster business forum and Monster marketplaces. The forum is a tool their company can use to learn about many typical mistakes that are overlooked much of the time, but are easily fixed with simple instructions from technical specialists. With the use of marketplace, the company has reached new height in profit with more business reputation gained through online. There are also discussion of the paintball game on the forum and a form of customer services are provided to solve customers’ questions.

Ryan is now the owner of the successful e-commerce business with the implementation of those methods, not only from financial prospective but also from the feedback gained from customers.

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